Business Development and Marketing Coordinator

(Contract Role, Part-time)

 

Applicants are encouraged to apply by December 6th, 2024.

About Kinetic West

Kinetic West is a 14-person social impact consulting firm based in Seattle, Washington. We have been working with clients in the non-profit, philanthropic, government, education, and private sectors since 2017.

Our clients are based in Washington and across the country, including in Oregon, Alaska, Montana, Georgia, Texas, and Maryland. They include organizations like the Gates Foundation, the Washington State Department of Commerce, Prince George’s County (MD) Public Schools, Reach Higher Montana, Career Ready Atlanta, Educate Texas, City of Seattle, and the ACLU of Oregon.

Our mission is to build a world in which every person lives a life of dignity and meaning. This means focusing our time, energy, and resources on challenges that disproportionately impact overburdened and underserved communities, particularly, people of color and low-income communities.

Overview of the Business Development and Marketing Coordinator

Kinetic West is seeking an innovative and experienced Business Development and Marketing Coordinator to support our team in identifying and responding to requests for proposal (RFPs), as well as market our brand of equity-forward social impact consulting. As we look to scale our impact and connect with new clients in policy areas like education, workforce development, housing and homelessness, economic development, environmental justice, and more, this role will be pivotal in transforming our team’s broad experience into winning proposals and a compelling brand presence that resonates with our diverse audience. 

Contract Details

  • Role Type: Contract

  • Location: Seattle, WA, King County, or Remote

  • Compensation: To be determined based on final scope. We expect the contract size to be about $3,750/month

  • Contract Term: 6-12 month contract role, with potential for extension or to convert into a full-time staff role based on mutual interest

  • Time Commitment: We expect that this role will be approximately half-time, with some periods of higher or lower intensity over the course of 9 months

  • Benefits: This is a contract role and not eligible for benefits at this time

Key Responsibilities

RFP and project sourcing, and prioritization (25% of time)

  • Identifying and prioritizing potential RFPs and projects from subscription databases, newsletters, and other sources

  • Building our RFP sourcing list to increase the number of RFPs and project opportunities for consideration

  • Making initial “go / no go” recommendations for which RFPs Kinetic West should submit proposals

  • Maintaining and updating Kinetic West’s procurement profiles on all databases, including supporting maximizing SBE and DBE certifications

  • Identifying and recommending potential networking events and conference opportunities for Kinetic West staff to attend

  • Attending weekly meetings with the management team to align on project priorities and staffing

Proposal drafting (25% of time)

  • Create outlines and first drafts of RFP responses, drawing from our existing proposal library that the team can build upon

  • Kinetic West team will build out project approach and budget for all proposals

Proposal Management Support (30% of time)

  • Maintain and update Kinetic West’s business development tool library including: 

    • “Best of Business Development” resource, which captures our highest quality proposals to date

    • “Qual Library” where we track projects and accomplishments that demonstrate our team’s capabilities and qualifications to clients

    • Team bios and resumes including individual project experience

    • Proposal Library, where we keep a comprehensive archive of our team’s previously submitted proposals

    • Initially you will manage these tools in partnership with a Kinetic West team members who currently oversee these libraries, but over time as you become more familiar with the role you would ultimately manage these independently.  

  • Led by KW team member, role will help Kinetic West team explore ways to use AI tools to make proposal response drafting more efficient and effective.

Branding and marketing implementation (20% of time)

  • Taking the marketing strategy developed by Kinetic West and implementing elements to improve awareness of Kinetic West’s brand

  • Providing communications and networking recommendations (currently on our website, blog, and LinkedIn)

  • Tracking performance goals set by KW for our website, blog, social media, and other marketing materials. Report out at quarterly business reviews.

  • Writing case studies with project teams to create consistent and compelling content for our website, blog, and LinkedIn based on project work 

    • This role will lead in creating first drafts of all content. Strong writing skills are needed

  • Working with our contracted designers to ensure marketing materials reflect overall brand

The Right Candidate will have…

  • Aligned Values: You share Kinetic West’s mission and values, and you are interested in supporting organizations working in spaces of social impact. 

  • A strong writer and storyteller with experience crafting winning RFPs, grants, and/or other competitive processes as well as building compelling, digital content marketing material to drive engagement and firm awareness

  • An experienced project manager who knows how to help busy teams stay on track and get things done

  • Experienced in marketing firms and projects: You have significant experience in marketing and branding, and ideally have worked with consulting firms previously.

  • Strategic Thinker: You possess a strategic mindset with the ability to translate business goals into actionable marketing plans.

  • Innovative: You thrive in environments that require creativity and innovation, and you’re excited about developing new marketing strategies.  You are interested in new virtual tools, including AI, and understand how they can (and can’t) be used to speed up early-stage work.

  • Data-Driven: You have a strong analytical background and are comfortable using data to drive decisions and measure success. You understand how to measure marketing impact and can help the team develop performance indicators to better capture their reach and impact.  

  • Client-Centric: You enjoy crafting messages that resonate with clients.